The Woolmark Company, On and SALEWA have announced the prize winners and 12 innovative finalists’ concepts for the Woolmark Performance Challenge 2021 – the preeminent ideas platform for the sports and performance market. Explore all 12 innovation concepts below.
This year, the Woolmark Performance Challenge partnered with two brands for the first time: Swiss running specialists, On, and Italian skiwear experts, SALEWA. On challenged participating students to explore apparel innovations that respond to the highest demands of performance for modern outdoor runners, whist maximising fashion-forward wearability. Whilst SALEWA asked entrants to innovate low environmental-impact fabric technologies to create thermo-regulating apparel for mountain activities.
From more than 400 entries from across the globe, the 12 most promising ideas were selected as finalists, before judges selected the winners for each category.
We were amazed by the amount, diversity, and quality of the entries coming from around the world. Knowing there are bright minds in institutions around the globe gave us confidence that the pursuit of developing more innovative but even more importantly sustainable solutions is what the future generation is looking for, and it was refreshing to see the ideas that were coming our way.
Registrations for the next edition of the competition – in partnership with Salomon– are now open and we invite college students from across the world to apply online.