The Woolmark Performance Challenge is an annual product innovation competition open to tertiary students. It provides an opportunity to apply the unique benefits of Australian Merino wool to innovative new product applications in the sports and performance market.
In addition to the student’s individual prize, their institution will also be awarded a cash prize of €10,000, in recognition of their role in developing and supporting the growth of the some of the most innovative minds of the next generation.
The Woolmark Performance Challenge presents an unrivalled opportunity for tertiary students to apply the science and performance benefits of Australian Merino wool to innovative new product applications. This will not only be a unique learning experience for students, but will also provide the winner with a financial reward and potential for further collaboration.
A wealth of educational resources within the participants’ hub aim to inspire you with the potential of Merino wool.
Live Webinar Series
A live webinar series delivered by industry experts - offered exclusively to Woolmark Performance Challenge participants - will provide the background knowledge required for participants to allow the next level of innovative thinking and design.
All finalists will be invited to attend a two-day idea development workshop in London, presented by The Woolmark Company and brand partner teams.