Your browser is not fully supported. Please upgrade your browser.

Skip to main content

Woolmark Performance Challenge

The Competition

Kickstart your career

The Woolmark Performance Challenge is an annual competition for early career creative thinkers to develop innovative, forward-thinking product solutions for the sports and performance market, by harnessing the unique natural properties of Australian Merino wool.

The challenge not only provides a unique learning experience for participants, but also awards the finalists and winners with opportunities for international travel, financial rewards, and potential for career development.

Latest News


The Woolmark Performance Challenge 2020 brief invited participants to consider ocean racing and this often harsh and demanding landscape as the catalyst of their design process. The brief also centred on how product designers can contribute to the long-term health of the planet, designing performance garments with consideration for the outdoor environments in which they are created to be.


Learn More


2021 Competition Partners 2020 Competition Partner 2018 and 2019 Partner

2021 Prizes Available

Internship with SALEWA

Internship with SALEWA

A 3-month paid internship with SALEWA will be awarded to the entry most impressively meeting the Ski/Mountain brief

Finalists’ development workshops

Finalists’ development workshops

All finalists will be invited to attend an international multi-day workshop, which are designed to enhance your skills as a creative thinker and provide real-world advice on the practicalities of innovating for the textiles and apparel industry.

Internship with On

Internship with On

A 3-month paid internship with On will be awarded to the entry most impressively meeting the Running brief

Institution development award

Institution development award

In recognition of their role in developing and supporting the growth of some of the most innovative minds, a €10,000 cash prize will be awarded to the institution that is judged to have encouraged the highest number of quality student submissions.

The Research Bursary

The Research Bursary

A cash prize of €10,000 will be awarded to one finalist (from any category) at the judges’ discretion, that is deemed to be the best research led proposal with most potential for development.


How to Enter

Step 1 Step 2 Step 3 Step 4

Step 1

Check your eligibility

To enter the Woolmark Performance Challenge, you must be currently enrolled in tertiary level education at a participating university. The Challenge is open to all students at both undergraduate and postgraduate level, for individual entry only.

Your institution must also be registered for you to be eligible. Check the 2021 participating universities by clicking the link below. If your institution is not yet registered, please speak to your tutor or lecturer about participating and direct them to the link below.


View Participating Universities

Step 2

Register to gain access to learning resources

Student registrations open on 1st November 2020. While the submission deadline isn’t until 17th May 2021, make sure you register early to gain access to the category briefs and exclusive educational resources.

Step 3

Develop your proposal

Now is the time to think about the next big wool innovation. Whether you are a fibre scientist or fashion designer, our education program is designed to build your knowledge of Merino wool while you work on your innovation. 

Step 4

Submit your proposal

Once submitted, your proposal will be reviewed and judged by a panel of industry experts to determine the 12 finalists, who will proceed to the finalist workshops and judging events.


University and student registration opens
University registration closes / Student submission opens
Student submission deadline (11:59PM GMT)
Selection of 2020 finalists (Final dates TBC)
Judging and winner selection (Final dates TBC)
"We need to develop an alternative to the massive use of man-made fibres used in sports apparel. With the newest innovations within merino wool we can now create high performance products with low environmental impact."
Christel Thue Høegsted, WPC 2018 finalist
Christel Thue Høegsted, WPC 2018 finalist
Participating Universities