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Latest News

Keep up-to-date with the latest news from the Woolmark Performance Challenge. Read about previous winners, finalists and judges of the challenge.

Latest News

2019 Winners Hyokyoung Lee & Hope Kemp-Hanson

The two finalists have taken home the win at the 2019 adidas x Woolmark Performance Challenge held in Munich, Germany. Hope has been awarded a three-month paid internship with adidas – with the sports giant seeing real potential in the young designer’s career; while, Hyokyoung was awarded the prize money of €10,000 to further develop her innovative and commercially viable idea of an energy-generating Merino wool base-layer.

 

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Meet the Finalists

2019 Finalists

The finalists for this year’s adidas x Woolmark Performance Challenge have been announced, with The Woolmark Company and leading sports brand adidas short-listing ten tertiary students ahead of the final event to be held in Munich, Germany, on 14 November 2019.

2018 Finalists

More than 500 students from 58 universities across Europe and North America registered to take part in the inaugural adidas x Woolmark Performance Challenge. The finalists were:

2018 Finalists

Meet the 2019 Judges

Latest News

2018 winner Alicia Ferreira de Sousa

Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado.

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“Winning the Woolmark Performance Challenge marks the beginning of an aspiration coming true: a sportswear specialization to engage my own wellbeing and confidence in sports performance. My main goal was to make a textile that connects and communicates with the body; and Merino wool supports the wearer’s needs in any situation or environment to enhance performance.”

Woolmark Performance Challenge winner, Alicia Ferreira de Sousa

 

The 2018 Judges

Meet the 2018 Woolmark Performance Challenge finalists

“It is incredible how many great innovations we saw from students in this open collaboration between adidas and The Woolmark Company. It was not easy to nominate the final winner. I want to thank everyone involved in making this competition a success and for giving these students a platform to show their talent.”

Tillmann Studrucker, Senior Design Director at adidas

All News
14 Nov 2019
Latest News

adidas and The Woolmark Company announce 2019 Woolmark Performance Challenge winners

14 Nov 2019
Two winners were announced at the final for the adidas x Woolmark Performance Challenge winners, chosen for their innovative sports designs using Merino wool.
Latest News

2018 winner Alicia Ferreira de Sousa

Meet the winner of the inaugural adidas x Woolmark Performance Challenge, Alicia Ferreira de Sousa from L’École de la Maille de Paris.
11 Nov 2018
Woolmark Performance Challenge

adidas x Woolmark Performance Challenge winner announced

11 Nov 2018
The inaugural winner of the adidas x Woolmark Performance Challenge competition was announced in Colorado.
30 Jul 2018
Woolmark Performance Challenge

Woolmark Performance Challenge announces 10 finalists for inaugural award along with global expansion

30 Jul 2018
The 10 finalists have been announced for the inaugural edition of the Woolmark Performance Challenge. The next edition will expand to be a global competition