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Latest News

Keep up-to-date with the latest news from the Woolmark Performance Challenge. Read about previous winners, finalists and judges of the challenge.

Behind the Scenes of the Winning University of the WPC Institution Award

In recognition of the contribution of educational institutions to the Woolmark Performance Challenge, each year the Woolmark Performance Challenge Institution Award – a cash prize of €10,000 – is presented to the university judged to have the highest number of quality entries overall. This year’s WPC Institution Award recipient provided exceptional opportunities and support to students, culminating in the largest number of high-quality wool performance wear innovations.

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INNOVATIONS AND WINNERS

The Woolmark Company and Salomon have announced the prize winners and innovative finalist concepts for the Woolmark Performance Challenge 2022. The foremost ideas platform for the sports and performance market, the Woolmark Performance Challenge combines innovative design and Merino wool for creative solutions for performance wear.

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Immersed in wool

Follow the winner of the WPC 2020 Woolmark internship program, Bettina Blomstedt of Finland, on her three-month journey to develop innovative performance wool samples.

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What does it take to win the WPC Institution Award?

Meet Susan Sokolowski, Founding Director and Professor of the Sports Product Design Graduate Program, University of Oregon, winner of the WPC 2021 Institution Award.

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WOOLMARK PERFORMANCE CHALLENGE 2021

The Woolmark Performance Challenge 2021 partnered with Swiss brand On for a running category brief, and Italian brand SALEWA for a ski/mountain category brief. Over 410 students from 137 universities across 24 countries submitted innovation concepts. We’re now pleased to announce our 12 finalists. 

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WOOLMARK PERFORMANCE CHALLENGE 2020

The Woolmark Performance Challenge 2020 brief invited participants to consider ocean racing and this often harsh and demanding landscape as the catalyst of their design process. The brief also centred on how product designers can contribute to the long-term health of the planet, designing performance garments with consideration for the outdoor environments in which they are created to be.

 

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PREVIOUS PARTICIPANTS

MEET THE 2018 AND 2019 FINALISTS

The Woolmark Performance Challenge launched in 2018, in partnership with leading sportswear brand adidas, inviting students attending universities across North America and Europe to participate. More than 500 students from 58 universities registered to take part in the inaugural challenge. The second edition - also run in partnership with adidas - saw the challenge expand to global entry, attracting over 1000 registrations. Each year 10 finalists were chosen to progress to the final judging phase.

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Meet the Judges

 

2020

2020 Judges

The 2020 student awards were judged by a highly esteemed panel of judges, including:

Borre Akkersdijk
Borre Akkersdijk

Co-Founder / Chief Creative Officer, BYBORRE

Peter Bona
Peter Bona

Former professional snowboarder + Head of Design Outerwear, Trousers, Textile Accessories, HUGO BOSS

Julie Davies
Julie Davies

General Manager, Processing Innovation & Education Extension, The Woolmark Company

Birgit Gahlen
Birgit Gahlen

Research & Development Manager Europe, The Woolmark Company

Dr. Veronika Kapsali
Dr. Veronika Kapsali

Reader in Material Technology and Design, University of the Arts London

Roy Kettlewell
Roy Kettlewell

Consultant – Wool Innovation and Technology, Australian Wool Innovation

Eva de Laat and Carola Leegwater
Eva de Laat and Carola Leegwater

Co-Founders, Studio Eva x Carola

Dr. Tom Waller
Dr. Tom Waller

Senior Vice President Advanced Innovation, Chief Science Officer, lululemon

Øyvind Vedvik
Øyvind Vedvik

Category Director Sailing, Helly Hansen

2019

2019 Judges

Ellen Bendt
Ellen Bendt

Textile Engineering Professor, Hochschule Niederrhein University of Applied Sciences

Peter Bona
Peter Bona

Head of Design Outerwear, Trousers, Textile Accessories, Hugo Boss Athleisure

Edward Crutchley
Edward Crutchley

International Woolmark Prize menswear and innovation awards winner

Julie Davies
Julie Davies

General Manager of Processing Innovation & Education Extension, AWI/TWC

Jörg Hartmann
Jörg Hartmann

Head of Fashion & Technology, Stoll

Sabine Kühnl
Sabine Kühnl

Editor in Chief, Sportswear International

Tillmann Studrucker
Tillmann Studrucker

Senior Design Director, adidas

Louis de Vos
Louis de Vos

Creative Recruiter, adidas

Urs Weber
Urs Weber

Editor, Runner’s World Germany

2018

2018 Judges

Christopher Bevans
Christopher Bevans

Creative Director and Designer, DYNE

Julie Davies
Julie Davies

General Manager of Processing Innovation & Education Extension, AWI/TWC

Kristen Hostetter
Kristen Hostetter

Editor-in-chief, SNEWS

Jamie Lisanti
Jamie Lisanti

Special Projects Editor, Sports Illustrated

Amanda Parkes
Amanda Parkes

Chief Innovation Officer, Future Tech Lab

Tillmann Studrucker
Tillmann Studrucker

Senior Design Director, adidas

Louis de Vos
Louis de Vos

Creative Recruiter, adidas

All News
01 Jun 2022
Latest News

Woolmark Performance Challenge winner immersed in wool

01 Jun 2022
Follow the winner of the WPC 2020 Woolmark internship program, Bettina Blomstedt of Finland, on her three-month journey to develop innovative performance wool samples.
Latest News

What does it take to win the WPC Institution Award?

Gain insights from Susan Sokolowski, Founding Director and Professor of the Sports Product Design Graduate Program, University of Oregon, winner of the WPC 2021 Institution Award.
Latest News

Woolmark Performance Challenge 2021

In 2021, for the first time, the Woolmark Performance Challenge partnered with two brands: Swiss running specialists, On, and Italian skiwear experts, SALEWA. They each set their own category brief to challenge participating students.
Latest News

Woolmark Performance Challenge 2020

Run in partnership with Helly Hansen, the 2020 challenge focused on how we can ultimately contribute to the long-term health of the planet, designing performance garments with consideration for the outdoor environments they are created to be worn in.