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Competition Terms & Conditions

This document sets out the terms for the Woolmark Performance Challenge (‘Competition’) and includes the Student Terms Summary and the Terms and Conditions (together, the ‘Competition Terms’).

The Student Terms Summary is an overview only and participants should read and understand the complete Competition Terms before participating in the Competition. To the extent of any inconsistency between the Student Competition Summary and the Terms and Conditions, the Terms and Conditions will take precedence.



Key Dates for 2022-23
Students must register and submit their Entry within the dates below:


Registration opens:
1 December 2022

Registration closes :
16 July 2023


Submission opens:
16 May 2023

Submission closes:
16 July 2023


Judging commences:
16 July 20223

Judging completed:
31 July 2023


Finalists notified:
1 August 2023

Finalists publicly announced:
By 30 November 2023 (or as advised by The Woolmark Company)


Video interview submissions open (if applicable):
November 2023 (or as advised by The Woolmark Company)

Final Judging
November 2023 (or as advised by The Woolmark Company)





You must meet the following criteria to be eligible to participate in the Competition. You must be:


Currently enrolled as a full or part-time student at an eligible Institution (as defined in section 6 of this Student Terms Summary) that has registered in accordance with the Competition Terms; and


Over the age of 18 and able to legally enter a contract on these Competition Terms.


Entry requirements
To participate in the Competition, you must submit an Entry. Your Entry must include all the below requirements and be submitted via the website at Any materials in excess of the following requirements will not be considered: one file per student with each file limited to 7MB (only .pdf or .jpg format). Note: your Entry may not include any personal information about people other than you.


As part of their Entry, Students are to devise and submit an innovative and original solution or idea which would be of value to the wool industry (the Innovation).


The Innovation must relate to the theme of 'sports and performance'.


The Innovation should relate the category brief set by the Competition Partners (Category Brief).

The 2023 Category Brief is Design the future uniforms of the Luna Rossa Prada Pirelli team and has been set by Luna Rossa Prada Pirelli.


The Innovation must be described in writing and with the aid of diagrams, pictures and other media in the format of 1 PDF file no larger than 7MB each.


Students are to submit any ideas and / or material that inspired their Innovation. For example, an outline of mood boards, fabrics etc) (the Inspiration). This may include diagrams, pictures, and other media. The Inspiration will not be judged as part of the Student's Entry but will be used to verify the originality of the Innovation


Students must complete at least one of the free wool courses available at prior to submission.


Judging Criteria
Your Entry will be judged according to the following criteria:


Innovation: overall concept

i. Originality and creativity of idea
ii. Suitability for sporting category

Research and inspiration

iii. Clear source of inspiration
iv. Knowledge and understanding of Merino wool’s natural properties
v. Market awareness (sports, outdoor and performance)
vi. Evidence of target market research

Idea development

vii. Interpretation and development of product beyond initial idea
viii. Exploration and exploitation of Australian Merino wool properties
ix. Clear market relevance: realistic need and communication of market opportunity

Development potential

x. Correct level of technical information provided
xi. Viability of product development
xii. Potential functionality of product and appropriateness for suggested target market
xiii. Entrants potential to maximise the benefits of winning


xiv. Overall clarity of presentation during recorded interview (external review only)
xv. Entrant’s advocacy skills and communication acumen
xvi. Overall clarity of concept and interpretation in digital presentation


Reference to the theme for the Competition described in paragraph 3(b) above; and the relevant category as briefed by the Competition Corporate Partners.


i. Value to the wool industry

ii. The proposed innovation must feature a minimum of 50% Merino wool within the core concept.





  • Online mentoring sessions with the Competition Partners, and other industry experts as brief by the Woolmark Performance Challenge team.
  • All Finalists will be invited to attend the final Judging Event. All costs and expenses, excluding transport and accommodation to attend the Judging Event for all Finalists (which will be organised and paid for directly by the Promotor) are the sole responsibility of the Finalists. The location and timing of the Judging Event will be confirmed upon selection of the Finalists.


The Research Bursary Winner:

The Research Bursary Winner will be awarded a cash prize of €10,000 for the purposes of furthering their research into Merino wool and its use in the sports and performance industry. The Research Bursary winner will provide quarterly (every 3 months) updates on the status of their research to the Promotor for a minimum of 1-year from November 2023.

The Research Bursary will be awarded to the Student entry (from any category) that shows the most research development potential as judged by and to the discretion of the Promotor’s judging representatives.


The Luna Rossa Prada Pirelli Winner:

The Luna Rossa Prada Pirelli Winner will be awarded to the Student entry that most appropriately and impressively (to the discretion of the judges) fulfils the brief set by Luna Rossa Prada Pirelli.

All costs and expenses, excluding flights to the country of the internship with the Corporate Partner (which will be organised and paid for directly by the Promotor) are the sole responsibility of the Luna Rossa Prada Pirelli Winner.


The Research Bursary Winner may be awarded separately, or to the Internship Winner, as determined at the sole discretion of the WPC judging panel.

The Winners will also be presented with the following career development and commercial opportunities:

  • the opportunity to sell their Intellectual Property Rights in their Innovation to Luna Rossa Prada Pirelli, or The Woolmark Company;
  • visibility on a global stage via Luna Rossa Prada Pirelli and The Woolmark Company channels. 


Eligible Institutions

For an institution to be eligible (an ' Institution') it must:


  • be recognised as a tertiary education or vocational training provider authorised by the relevant certifying authority within your jurisdiction.


  • register for the Competition by entering into an agreement prepared by the Promoter setting out the rights and obligations of the Institution, and providing any information required by the Promoter to verify its eligibility under paragraphs (a) and (b) above.


Corporate Partner


The Corporate Partner for the 2023 Competition is LUNA ROSSA CHALLENGE S.R.L. (Company # IT01500090533 ) of VIA GENOVA, GROSSETO Grosseto 58100 Italy.



  1. The Competition is conducted by Woolmark International Pty Limited (Company No. 6378199) (acting for and on behalf of its related entities) (‘Promoter’), which is a wholly owned subsidiary of Australian Wool Innovation Limited (‘AWI’) (ABN 12 095 165 558). The Promoter’s registered office is New Wing, Somerset House, The Strand, London WC2R 1LA, England. Any rights of the Promoter are extended to its affiliates.
  2. The Competition seeks to identify and reward an innovative and outstanding contribution to the wool industry by eligible students (in accordance with section 2 of the Student Terms Summary) ('Students') who are enrolled at eligible Institutions (as defined at section 6 of the Student Terms Summary).
  3. Registration by Students and Institutions for the Competition ('Registration') and submission of an entry in accordance with section 3 of the Student Terms Summary by Students ('Entry') is free of charge and must be in accordance with the Competition Terms. By Registering, Students and Institutions agree to be bound by the Competition Terms. Any Registration or Entry that is not in accordance with the Competition Terms will not be valid and will not considered.
  4. Students may only complete Registration and submit an Entry if their relevant Institution has itself validly completed Registration in its own right.
  5. In this Agreement, unless the context otherwise requires, 'Intellectual Property Rights' means all intellectual property rights, registered or unregistered, including the following rights:
    1. patents, copyright, registered designs, trademarks, know-how, inventions and the right to have confidential information kept confidential; and
    2. any application or right to apply for registration of any of the rights referred to in paragraph (a).



  1. To participate in the Competition, Students must register in accordance with section 2 of the Student Terms Summary and submit an Entry in accordance with section 3 of the Student Terms Summary. Entries must be in accordance with the Student Terms Summary.
  2. Entries must not include inappropriate language or material, gratuitous violence, sexual references or statements or material that, in the Promoter’s opinion, promote hatred towards an individual, race, or community or which are offensive, illegal, inflammatory, obscene, unsuitable for minors, abusive, indecent, threatening, or otherwise unlawful.
  3. By submitting an Entry, each Student warrants that:
    1. all details provided with the Student's Entry are true and accurate;
    2. the Student's Entry, and the Innovation submitted as part of that Entry, is wholly comprised of original work, created and owned by the Student, and has not previously been communicated to the public;
    3. the Inspiration includes all ideas and materials that inspired the Innovation;
    4. the Student's Entry does not contain commercial words, art, photographs or images;
    5. the Student's Entry does not contain any identifiable existing product or existing product logo;
    6. the Student has all necessary rights and licenses to grant the rights set out in these Competition Terms;
    7. the exercise of the rights granted to the Promoter in these Competition Terms will not infringe the rights of any third parties; and
    8. the Student will indemnify the Promoter against any loss of damage resulting from any breach of these warranties.
  4. In the event of any non-compliance with clauses 6 to 8, the Promoter may, in its discretion, determine that the Student's Entry is not valid and is excluded from the Competition. The Promoter reserves its rights to seek damages and enforce the indemnity provided in those clauses.



  1. Finalists will be determined by a Competition judging panel consisting of representatives of the Promoter and Corporate Partners.
  2. During the initial judging, a minimum of six (6) finalists ('Finalists') will be chosen by the Competition judging panel. Subject to paragraph 10 those Finalists will then receive the relevant prize set out in section 5(a) of the Student Terms Summary (as applicable) (each a ‘Prize’).
  3. The Finalists must execute a copy of these Competition Terms to be eligible to receive the Prizes.
  4. The Finalists will be invited to participate in the ‘Final Judging’ being the event/process in which they will present their Entry to the Judges held at a location (physically in-person or online) to be advised by the Promoter. In the event of an in-person Final Judging, the costs of return flights and accommodation to attend the Final Judging will be booked and paid for by the Promoter. All other costs will be the sole responsibility of each of the Finalists. In circumstances where a Finalist cannot attend an in-person Final Judging, the Finalist may record a video interview in which the Finalist will answer a list of questions provided by the Promoter relating to their Innovations to be reviewed by the Judges. In instances where a video interview is provided, it will be included with the Finalists' respective Entries at final judging stage. Finalists submitting a video interview must do so by the date advised by the Promoter.
  5. The Finalists will be invited to attend the final ‘WPC 2023 Celebration Event’, being the final event where the Competition Winners will be announced, held at a time and location to be advised by the Promoter. The costs of return flights and accommodation to attend the WPC 2023 Celebration Event will be booked and paid for by the Promoter. All other costs will be the sole responsibility of each of the Finalists. For the avoidance of doubt, in the event of an in-person Final Judging, this will be held at the same time and location as the WPC 2023 Celebration Event.
  6. The winner(s) of the Competition will be determined by a final judging panel consisting of representatives of the Corporate Partners and a panel of industry experts selected by the Promoter (‘Industry Judges’). These experts will be determined by the Promoter in its discretion based on industry expertise and reputation. These experts will choose one Finalist to win the €10,000 cash prize (the ‘Research Bursary Winner’), one Finalist to win the three-month internship with the Corporate Partner Luna Rossa Prada Pirelli (“the Luna Rossa Prada Pirelli Winner”). Alternatively, one Finalist may be awarded the Internship and the Research Bursary, at the judges’ absolute discretion. The Winners will receive the relevant prizes set out in section 5 of the Student Terms Summary (as applicable) (each a 'Prize').
  7. Clauses 13 to 23 apply only to a Student if that Student is chosen by the Competition judging panel as a Finalist or as one of the Winners.
  8. During judging:
    a. the relevant judging panel shall determine the Winners by applying the criteria in section 4 of the Student Terms Summary and selecting the Entries which, in the opinion of the panel, best meet those criteria;
    b. chance plays no part in determining the Winners;
    c. The judging panel may not choose more than ten (10) Finalists but may at their sole discretion select more than one (1) Research Bursary Winner; and
    d. If a judging panel is unable to make a unanimous decision, they will decide Winners by a simple majority vote of the members of the panel.
  9. The Prize values and description are correct at time of printing, but no responsibility is accepted for any variation in the value or the nature of any Prize. Prizes supplied by a third party are subject to availability. In the event that any prize is unavailable for whatever reason, the Promoter reserves the right to substitute any prize for a prize of equal or greater value.
  10. If a Winner has not been in contact with the Promotor to claim its Prize within 5 of days of a notification telephone call or email, the Promoter reserves the right to offer the Prize to the next eligible entrant selected by the relevant judging panel. The Promoter does not accept any responsibility if a Winner is not able (or otherwise fails) to take up the Prize. In that event, the new Winner will be selected in accordance with the Competition Terms.
  11. Prizes are not transferable or exchangeable, and non-monetary components cannot be taken as a monetary payment.
  12. Upon the Winners being announced:
    1. the Corporate Partner will have 60 days to negotiate with the Winner of their category on the purchase of the Intellectual Property Rights in the Category Winners’ Innovation (the 'Opportunity');
    2. if the Corporate Partner and the Winners are unable to reach agreement on the Opportunity within that period, the Promoter will have 30 days to negotiate the Opportunity with the Winners; and
    3. if the Promoter and the Winners are unable to reach agreement on the Opportunity within the relevant periods specified above, the Winners will maintain their ownership of their Intellectual Property Rights in their Innovations.
  13. During the negotiation periods set out in clause 20, the Winners must not consider or negotiate any offers from third parties to purchase the intellectual property in the Innovation.
  14. Any assistance provided to Finalists by representatives of an Industry Partner, the Corporate Partners or the Promoter will be at the discretion of that representative. The Promoter makes no representations regarding the expertise, availability, capability or otherwise of those representatives.
  15. Any costs and expenses (excluding transport and accommodation costs relating to the two-day workshops for all Finalists and the Final Judging/ WPC 2023 Celebration Event detailed in part 5a of the Student Terms Summary which will be organised and met by the Promoter), and flight costs relating to the internship with the Corporate Partner detailed in part 5 of the Student Terms Summary (which will be organised and met by the Promoter) incurred by the Winners or any Student in connection with the Competition or any Prize are the sole responsibility of the Student. The Promoter is not liable for payment of any such costs or expenses.


  16. To the full extent permitted by law, the Promoter, its affiliates, representatives, agents or distributors will not in any circumstances be responsible or liable to compensate Students or Institutions, or accept any liability for:
    1. any incorrect or inaccurate information;
    2. any technical error that may occur in the course of the administration of this Competition;
    3. any error, omission, interruption, deletion, defect, loss or delay of any Entry or otherwise in operation or transmission, communications line failure, theft or destruction or unauthorised access to or alteration of a Student's Entry or the running of the Competition; or
    4. any injury, damages, expenses, cost, liability or loss whatsoever (whether direct, indirect or consequential) to Students or Institutions or their respective property as a result of any person entering into the Competition or accepting or using any Prize, including without limitation non-receipt or damage to any Prize.
  17. These Competition Terms do not exclude any rights that cannot be excluded (for example, any such rights under applicable consumer protection legislation), to the extent permitted by law, but these rights are limited to (at the Promoter's option):
    1. in relation to goods, repairing or replacing the goods or paying the cost of having the goods repaired or replaced; and
    2. in relation to services, re-supplying the services or paying the cost of having the services re-supplied.


  18. The Promoter collects, holds and processes personal information about Students and Institutions to include Students and Institutions in the Competition, administer the Competition, to award prizes (where applicable) and to hold and display in the WPC innovation library (where they may be shared with third parties). If the personal information requested is not provided, a Student or Institution will be ineligible to participate.
  19. Students agree that the Promoter may, in the event they become a Finalist or Winner, publish or cause to be published their personal information, name, photograph or likeness and locality in any media globally, without compensation. Winners must participate in publicity calls and marketing as requested by the Promoter during the Competition and up to 18 months after selection of the Winners.




  20. Students may only submit one Entry.
  21. The Promoter reserves the right to amend these Terms at its sole discretion, by posting updated Terms at By continuing to participate in the Competition, or accepting any Prize, Students and Institutions are deemed to accept the amended Terms.
  22. Each Student must keep their Entry, and their Innovation, confidential, and not disclose any information about their Entry or their Innovation to any third party, except as required by law or permitted by the Promoter or these Competition Terms. This confidentiality obligation continues until the date that the Winners are announced by the Promoter, and does not apply to any information in the public domain (other than if due to a breach of these Competition Terms).
  23. The Promoter may at its own discretion refuse Students and Institutions entry to the Competition or to award any prize if Students or Institutions fail to comply with these Terms, the law, or if, in the Promoter's opinion, a Student or Institution's involvement with the Competition may cause adverse publicity to the Promoter or the wool industry.
  24. Students retain ownership of any Intellectual Property Rights in their Entries and Innovations subject to these Terms. Students will grant the Promoter and its affiliated companies or nominees a worldwide, perpetual, irrevocable, sub-licensable, royalty free license to use the Intellectual Property Rights in Students' Entries (and any component of Entries) for the purposes of the Competition and any promotional and marketing purposes without notice and without any fee being paid, including (without limitation) to use, display, publish, transmit, copy, edit, alter, store, communicate to the public, re-format and sub-licence Entries.
  25. Students and Institutions acknowledge the Promoter and its affiliated companies may exercise the global, non-exclusive right to communicate Students' Entries in whole or in part to the public on any media platform.
  26. Students and Institutions acknowledge the Promoter and its affiliated companies may allow other persons to view, reproduce, download and otherwise deal in the copyright works attached to and embodied in Entries.
  27. Upon entry, Students and Institutions waive their Moral Rights (described below) and any other similar rights in the Entries and Innovations and consent to any act or omission that would otherwise infringe moral or similar rights. In these Terms, Moral Rights includes:
    1. a right of attribution of authorship;
    2. a right not to have authorship falsely attributed;
    3. a right of integrity of authorship; and
    4. any right of a similar nature which is conferred by statute and which exists or comes to exist anywhere in the world.
  28. If for any reason the conduct or operation of the Competition is not capable of proceeding as planned, is interfered with, or disrupted in any way, the Promoter reserves the right to cancel, terminate, suspend, modify or recommence the Competition. The Promoter may amend these Terms at its discretion. The latest version of the Terms will be available at
  29. All decisions made by the Promoter regarding the Competition are final and the Promoter will not enter into any correspondence with Students and Institutions.
  30. If any provision of these Terms is held to be illegal, invalid, void or otherwise unenforceable, it will be severed from the remaining provisions, which will continue in full force and effect.
  31. The Competition is not open to Entries by:
    1. any employee, officer, or individual contractor of the Promoter or their affiliates or its agencies involved with the Competition; or
    2. any natural or adopted child, or sibling of a person referred to in paragraph a.
  32. These Terms shall be governed by the laws of New South Wales, Australia and Students and Institutions submit to the non-exclusive jurisdiction of the courts of New South Wales, Australia.