100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool’s versatility extends from high-end luxury fashion to high-performance activewear, accessories, homewares and everything in between.
Warm and cool
In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.
Naturally elastic
Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.
Soft on skin
Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.
UV resistant
Merino wool clothing provides good protection from the sun, compared with the protection from other fibres. As a natural fibre, evolved over millions of years to protect sheep against the elements, Merino wool absorbs UV radiation providing protection from the sun.
Fire resistant
Wool’s inherent chemical structure makes wool naturally flame resistant. It is a highly trusted natural fibre in public areas such as hotels, aircraft, hospitals and theatres. Whilst cotton catches alight at 255°C, the temperature must reach 570-600°C before wool will ignite.
Odour resistant
In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.
VIDEO
The Innovator
A fibre story
The History of Merino Wool
Wool has been used in clothing for millennia: from primitive man first clothing himself in the woolly skins of wild sheep through the civilisation of Babylonia where people first distinguished wool sheep from food sheep, through Roman times when there were definite signs of selective breeding for a superior fleece, and through to the ascendancy of wool during the Middle Ages in Europe. By the late eighteenth century, the Industrial Revolution began a movement which took the textile industry from the home into the workshop and factory.
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