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Woolmark Performance Challenge 2021

Woolmark Performance Challenge 2021, in partnership with On and SALEWA

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In 2021, for the first time, the Woolmark Performance Challenge partnered with two brands: Swiss running specialists, On, and Italian skiwear experts, SALEWA. They each set their own category brief to challenge participating students. On challenged students to explore apparel innovations that respond to the highest demands of performance for modern outdoor runners, whist maximising fashion-forward wearability. SALEWA asked entrants to innovate low environmental-impact fabric technologies to create thermo-regulating apparel for mountain activities.

From over 400 entries, the 12 most promising innovation ideas (six in each category) have been selected by the challenge partners, with these students moving on to the final stage of the competition. They will compete within their categories for a three-month paid internship with the category brand partner. One finalist will also be chosen to receive the €10,000 Woolmark Research Bursary.

MEET THE 2021 FINALISTS

Beatrice Beffa

IED Milano, Italy

SALEWA FINALIST

Beatrice Beffa

IED Milano, Italy

SALEWA FINALIST

Caroline Schinle

Albstadt-Sigmaringen University, Germany

ON FINALIST

Caroline Schinle

Albstadt-Sigmaringen University, Germany

ON FINALIST

Daniel Calabrese

University of Oregon, USA

ON FINALIST

Daniel Calabrese

University of Oregon, USA

ON FINALIST

Dan Winegar

University of Oregon, USA

SALEWA FINALIST

Dan Winegar

University of Oregon, USA

SALEWA FINALIST

Elsa Longret

Institut Français de la Mode (IFM), France

ON FINALIST

Elsa Longret

Institut Français de la Mode (IFM), France

ON FINALIST

Francesco Matera

IED Milano, Italy

ON FINALIST

Francesco Matera

IED Milano, Italy

ON FINALIST

Harleen Kaur

Pearl Academy, India

ON FINALIST

Harleen Kaur

Pearl Academy, India

ON FINALIST

Holly Reid

University of Technology Sydney

SALEWA FINALIST

Holly Reid

University of Technology Sydney

SALEWA FINALIST

Ivy Whiteman

University of Technology Sydney

SALEWA FINALIST

Ivy Whiteman

University of Technology Sydney

SALEWA FINALIST

Kimi Jensen

University of Oregon, USA

SALEWA FINALIST

Kimi Jensen

University of Oregon, USA

SALEWA FINALIST

Nicola Hasslacher

Accademia Costume & Moda, Italy

ON FINALIST

Nicola Hasslacher

Accademia Costume & Moda, Italy

ON FINALIST

Olivia Simpson

Massey University, New Zealand

SALEWA FINALIST

Olivia Simpson

Massey University, New Zealand

SALEWA FINALIST

Final judging will take place in December 2021. Prior to this, the finalists have been invited to participate in the Woolmark Performance Challenge Innovation Accelerator Program, a three-month mentoring scheme designed to accelerate their concepts and elevate their design thinking.

This program brings together an experienced collective of international partners at different stages of the supply chain and manufacturing process.

2021 MENTORS

We are extremely grateful to the individuals and companies who kindly lent their time to mentoring the 2021 finalists.

Ada Ferri
Ada Ferri

Associate Professor at the Department of Applied Science and Technology, Politecnico di Torino

Alessandro Pontieri
Alessandro Pontieri

Sales Division, Shima Seiki

Birgit Gahlen
Birgit Gahlen

Research & Development Manager Europe, The Woolmark Company

Borre Akkersdijk
Borre Akkersdijk

Founder and Creative Director, BYBORRE

Christine Ladstaetter
Christine Ladstaetter

Innovation & Special Projects Manager, SALEWA

Christopher Bevans
Christopher Bevans

SR Creative Lead for Creator Program, Shopify

Eva de Laat and Carola Leegwater
Eva de Laat and Carola Leegwater

Founders, Studio Eva x Carola

Gerald Marolf
Gerald Marolf

Global Head of Performance All Day, On

Giuseppe Petronella
Giuseppe Petronella

SSI Programmer, Shima Seiki

Professor. Henry Yi Li
Professor. Henry Yi Li

Professor and Chair of Textile Sci and Engineering, University of Manchester

Jean-Philippe Romain
Jean-Philippe Romain

Material Innovation Lead - Footwear, On

Jesse Asjes
Jesse Asjes

Creative Director Textiles, BYBORRE

Kishor Bhatia
Kishor Bhatia

Director of Product - Suiting at Raymond Fine Fabrics

Loreto Di Rienzo
Loreto Di Rienzo

Technology Ambassador and R&D Director, Bond Factory and Dyloan Studio

Louis de Vos
Louis de Vos

Global Head of Talent Acquisition – R&D, On

Marco Bardelle
Marco Bardelle

CEO, Tintora Finissaggio 2000 srl

Marina Spadafora
Marina Spadafora

CEO Italia, Fashion Revolution

Nils Altrogge
Nils Altrogge

Innovation Technology Lead, On

Pablo Londoño Sarria
Pablo Londoño Sarria

Apparel Designer, On

Peter Bona
Peter Bona

Head Of Design Boss Menswear Athleisure, HUGO BOSS

Riccardo Rami
Riccardo Rami

Founder and Creative Director, Riccardo Rami Studio

Rico Lee
Rico Lee

Rico Lee is a Chinese fashion and apparel designer. 

Roy Kettlewell
Roy Kettlewell

Wool Innovation Consultant, Kettlewell Consulting

Sarah Schlenger
Sarah Schlenger

R&D and Commercialization Manager Americas, The Woolmark Company

Sekayi Mwila Fundafunda
Sekayi Mwila Fundafunda

Co-founder and creative director of MaFashio Co, Innovation Lead of BongoHive Consult, Country Coordinator of Fashion Revolution Zambia.

Shaoen Zhou
Shaoen Zhou

Deputy director of Human-Centered Research Lab, Director of Sportswear Design, Beijing Institute Of Fashion Technology

Sylvanie Meigne
Sylvanie Meigne

Founder, HYPEBASE

Trent Bush
Trent Bush

Founder & Co-CEO, Artilect

Watch this space for further updates on the 2021 competition and the winners’ announcement in early 2022.