Roy Kettlewell has more than 45 years of experience in the wool innovation business, working with companies such as the International Wool Secretariat, The Woolmark Company and Australian Wool Innovation. Over the past four decades he has worked with the entire wool processing pipeline from the raw fibre to garment making in Europe, USA, China and India; where he has specialised in the chemical finishing of wool. Roy is passionate about adding value to wool products through the development of new technologies and processes for the wool fibre and transferring his knowledge to the wider wool industry.